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What is Magick?

An ability to inspire others? To improve their lives? To improve your own life by sheer force of will?

If so, then publishing is the most enduring form of magick there ever will be.

You have something special you know or do and can teach. If you do it right, you can help others and benefit in the process.

Information is like intent, a powerful tool to generate interest, build desire and command attention. However, intent is not enough. Only the right information at the right time can change lives.

“Any sufficiently advanced technology is indistinguishable from magic”. – Sir Arthur C. Clarke

Most people don’t understand their expertise is key to selling their products and services. Your story, why you do whatever it is you do is what initially gets people to pay attention then continue with you over time. Your story can change someone’s life. The impact of the right message at the right time is immeasurable. Your message could help save marriages, repair families, improve someone’s health, build a business, and more….But only if you learn how to get your story to the right people at the right time.

Master the art of storyselling and you convert your readers into long-term clients. Share what you know in writing and you can help your readers more with the products, services and offers you will soon be able to create. People come to you looking for solutions. By becoming an expert at telling your stories in a way that influences people to take action, you guide them through your value ladder toward the results they want. This is how you change lives and this is how you grow your business.

– find your expertise and gain the confidence to become a leader

– begin your journey to share your passion with others

– build a movement of people who benefit from your knowledge

It’s time to come out of the shadows, reclaim the narrative and share our knowledge with the world. Here is what I can share from my books of knowledge:

Intro to Publishing
  1. What Can Publishing an Ebook Do For You?
  2. Why Ebooks Are Better Than Hard Copies
  3. Getting Started Is Easier Than You Think
  4. How to Avoid the Number One Mistake That Most People Make When Writing an Ebook
  5. Things You Shouldn’t Forget to Include in Your Ebook
  6. Getting Your Ebook Ready for Launch
  7. Tools for Automation
  8. 10 Steps to a Successful Sales Page
  9. How to Price Your Ebook
  10. Marketing Strategies that Won’t Cost You a Dime
  11. Paid Marketing Techniques
  12. The Power of an Affiliate Sales Force

Build Your Author Platform First
  1. Rule the Retailers
    1. Merchandising
    2. Exclusivity vs Broad Reach
    3. Pricing Strategies
  2. Drive Endless Traffic
    1. Keywords & Categories
    2. Boost Your Traffic with Permafree
    3. Smart Promotion Tactics
    4. Build Your Dream Team
  3. Convert Traffic into Subscribers
    1. Your Book Funnel
    2. Optimize Your Author Website
    3. How to add Readers via Giveaways
    4. Create an Irresistible Event
  4. Engage Your Audience
    1. Why Readers Don’t Buy
    2. Priming the Sale
    3. Scarcity – the Secret Sauce
    4. Social Media Mastery
    5. Getting Hundreds of 5 Star Reviews
    6. Your Automated Selling System
  5. The Ultimate Launch Template
    1. Build Your Launch Team
    2. Your Launch Day Template
    3. Building Buzz
  6. Facebook Profit on Autopilot
    1. Intro to Power Editor
    2. How to Track Results with Pixels
    3. Tweak your Ads for Better Results
    4. Ninja Tips

Use Books to Expand Your Business
  1. Increase Your Visibility
    1. Ladders and Funnels
      1. Secret Formula
      2. Value Ladder
      3. From a Ladder to a Funnel
      4. How to Find Your Dream Customers
      5. Thee Types of Traffic
    2. Your Communication Funnel
      1. The Attractive Character
      2. The Soap Opera Sequence
      3. Daily Seinfeld Sequence
    3. Funnelology Leading Your Customers to the Sale (Over and Over Again)
      1. Reverse Engineering a Successful Funnel
      2. Seven Phases of a Funnel
      3. The Twenty-Three Building Blocks of a Funnel
      4. Frontend vs. Backend Funnels
      5. The Best Bait
    4. Funnels and Scripts
      1. Front End Funnels
        1. Two-Step, Free-Plus-Shipping
        2. Self-Liquidating Offer Funnel
        3. Continuity
      2. Funnels for the Middle of the Value Ladder
        1. The Perfect Webinar
        2. Invisible Funnel Webinar
        3. Product Launch
      3. Backend Funnel
        1. High-Ticket, Three-Step Application
  2. Build Your Credibility
    1. Creating Your Mass Movement
      1. The Charismatic Leader / Attractive Character
      2. The Cause
      3. The New Opportunity
      4. The Opportunity Switch
    2. Creating Belief
      1. The Big Domino
      2. The Epiphany Bridge
      3. The Hero’s Two Journeys
      4. The Epiphany Bridge Scrips
      5. False Belief Patterns
      6. The 3 Secrets
    3. Your Moral Obligation
      1. The Stack Slide
      2. The Perfect Webinar
      3. The One Thing
      4. Breaking and Rebuilding Belief Patterns
      5. The Stack
      6. Trial Closes
    4. The Funnels
      1. The Perfect Webinar Model Secret
      2. Question Close (For High-Ticket Offers)
      3. The Perfect Webinar Hack
      4. Email Epiphany Funnels
      5. Epiphany Product Launch Funnels
    5. What’s Next
      1. Fill Your Funnel
  3. Achieve Profitability
    1. Your Dream Customer
      1. Who Is Your Dream Customer?
      2. Where Are They Hiding? The Dream 100
      3. Hook, Story, Offer, and the Attractive Character
      4. Work Your Way In, Buy Your Way In
      5. Traffic That You Own
      6. Follow-Up Funnels
      7. Infiltrating the Dream 100
    2. Fill Your Funnel
      1. Fill Your Funnel Organically (Working Your Way In)
      2. Fill Your Funnel with Paid Ads (Buying Your Way In)
      3. Instagram Traffic Secrets
      4. Facebook Traffic Secrets
      5. Google Traffic Secrets
      6. After the Slaps and the Snaps
      7. Conversation Domination
    3. Growth Hacking
      1. The Funnel Hub
      2. Other People’s Distribution Channels
      3. Your Affiliate Army
      4. Cold Traffic
      5. Other Growth Hacks

Expand Your Business Beyond Books
  1. Brainstorm Niches
    1. What Makes a Good Niche
    2. Good Niches for You
    3. Niche Research Sheets
    4. Hobbies
    5. Marketplaces
    6. Content Marketplaces
    7. Affiliate Networks
    8. Reverse Engineer Networks
    9. Footer Disclaimers
  2. Qualify Niches
    1. Deep Niche Research
    2. Big Sites
    3. Small Sites
    4. Affiliate Programs
    5. Info Products
    6. CPC
    7. Commercial Keywords
    8. Seasonality
    9. Link Building
    10. Social Communities
    11. Credibility
    12. Interest
    13. Niche Decision
  3. Plan Your Site
    1. Expanding Competitors
    2. Expanding Monetization Research
    3. Expanding Keywords
    4. Competitor Reverse Engineering
    5. Expanding Skyscraper Content
    6. Sitemap
  4. Set Up Your Site
    1. Do’s & Don’t When Picking a Domain Name
    2. Picking a domain
    3. Hosting Setup
    4. SSL & Cloudflare
    5. Basic WordPress settings
    6. Theme Install
    7. Elementor Pro
    8. Google Analytics
    9. Google Search Console
    10. Rankmath Setup
    11. Site Speed
    12. Gsuite and Email
  5. Brand Your Site
    1. Picking Brand Colors
    2. Picking Your Brand Font
    3. Creating a Logo in Canva
    4. Favicon
    5. Branded Images
    6. Applying Your Branding
  6. Set Up Posts & Pages
    1. Site Structure
    2. Inspiration
    3. Header
    4. Footer
    5. Post Template
    6. Page Template
    7. Home Page
    8. Hub Pages
    9. Contact Page
    10. Privacy Policy
    11. About Page
  7. Prepare Info Content
    1. Creating Content for Web Users
    2. Types of Info Content
    3. Writing for Google
    4. Using Content Templates
    5. Question Posts
    6. Content Templates- Question Posts
    7. Lists Posts
    8. Content Template- List Posts
    9. Writing Guidelines
  8. Write Content
    1. Article & Template Selection
    2. Article Length
    3. How to Research Content
    4. SERP
    5. Related Articles
    6. YouTube
    7. Social Communities
    8. Asking
    9. Planning
    10. Extra Prep
    11. Writing the Body
    12. Writing the Intro
    13. Writing the Outro
    14. Editing
  9. Upload and Optimize Content
    1. Uploading Content
    2. Meta Title
    3. Article Title
    4. Social Title + Description
    5. URL
    6. Adding Images
    7. Meta Description
    8. Internal Linking
    9. External Linking
    10. WP Categories
    11. Publishing
    12. Index Your Site
  10. Initial Link Build
    1. Anatomy of Links
    2. Intro to HARO
    3. HARO Prospecting
    4. Answering HARO
    5. HARO Results
    6. Guest Posting Overview
    7. Guest Posting Prospecting
    8. Guest Posting Outreach
    9. Guest Posting Pitching Topics
    10. Negotiation
    11. Writing Guest Posts
    12. Guest Posting Results
    13. Skyscraper Overview
    14. Skyscraper Prospecting
    15. Skyscraper Bulk Email Finding
    16. Using the Hunter Lead Tool
    17. Skyscraper Outreach Templates
    18. Skyscraper Outreach
    19. Skyscraper Results
    20. Email Deliverability
    21. Finding Emails Manually
    22. Crossniching
  11. Affiliate Monetization Set Up
    1. How Affiliate Programs Work
    2. Affiliate Program Signup
    3. Affiliate Link Management
    4. Amazon Overview
    5. Amazon Signup
    6. Using Amazon Associates
    7. Affiliate Rules
    8. Affiliate Disclosure
    9. Getting Paid
  12. Commercial Content
    1. How Commercial Content Fits into Your Site
    2. Types of Commercial Content
    3. [Template] Reviews
    4. [Template] Roundup Reviews
    5. [Template] A vs B
    6. [Template] Alternatives
    7. Structuring Commercial Content
    8. Researching Commercial Content
    9. Commercial Content Buying Guides
    10. Commercial Content Product Sections
    11. Commercial Content Intros
    12. Commercial Content Outros
    13. Uploading & Publishing Commercial Content
  13. Advanced Tactics
    1. Sticky Header for High Paying Offers
    2. Getting Faster at Writing
    3. Hiring Writers
    4. Managing Writers
    5. Outsourcing Content
  14. Become an Authority
    1. Monthly Tracking Sheet
    2. What to Do for the Next Year