Whether you’re a wedding planner, photographer, caterer, calligrapher, or one of the many other wedding professionals we know and love, odds are you’re a business owner looking for a great way to boost your SEO, refine your website, and reach more clients. That’s where a wedding copywriter comes in.
A good copywriter can take your brand and make it sound better. A great copywriter who specializes in writing for wedding vendors can bring your website to the top of search results, elevate your brand professionally, and, in my case, become your bestie along the way.
Here’s what to keep in mind when you’re on the hunt for a copywriter, whether you’re building your website or seeking an expert blog writer.
Knowledge in the Wedding Industry
When you’re looking for a professional copywriter, one who specializes in weddings and wedding industry-adjacent topics will not only be better for your brand but also provide expertise and knowledge that will help you in the long run. A regular copywriter is great, but a wedding copywriter knows the difference between chiffon and organza, or fondant and buttercream.
Just like a bridal consultant knows to say, “Let me go get this dress in a different size,” instead of saying, “a bigger size,” a great wedding copywriter knows how to elevate your copy to make it seem more professional and luxurious—or whatever eloquent adjectives your brand guidelines require.
This means writing something like, “buying out of our collection,” instead of writing, “off the rack.”
This means saying gown instead of just dress, florals and blooms instead of just flowers.
A wedding copywriter will dial up the romance, so to speak.
They also know what works and what doesn’t—so if you’re just starting out as a photographer, your copywriter will know what has worked for other wedding photographers they have worked with!
Voice Matching Your Brand
You want to work with a writer who knows how to write based on your elevated, luxury, or stylized brand, and not only that, but who perfectly matches your voice. And whether you already have a brand guide, or you’re looking for someone to write it for you, a wedding copywriter will match or create the perfect voice you want to show off to your clients.
Think about the difference between a horror movie trailer and a rom-com trailer; the presentation is obviously very different, and in both instances you know exactly what you’ll get from which movie.
Voice matching a bridal business brand is the same. For example, when I write for Utah Valley Bride magazine, I’ll say things like, “This pink floral arrangement has us obsessed with every petal,” or, “This is more than just a slay—it’s a jaw-dropping bridal bouquet!”
This kind of voice and stylized writing is going to fit better than a standardized, corporate-esque sentence—and it will be way more fun for your clients to read and enjoy.
I could say, “This pink bouquet is gorgeous,” but it’s just not as fun.
The same goes for your brand. Even if it’s not a super witty, girly pop, funsies style like UVB magazine, a great wedding copywriter will take your copy from “a pretty bouquet” to something that captures your voice perfectly.
A Pro at SEO
All the fluffy, flowery language is awesome, but it can mean almost nothing if your copywriter doesn’t know how to optimize your content for SEO.
SEO stands for Search Engine Optimization, which is a fancy way of describing how to make your web pages rank better on platforms like Google or Instagram. The more keywords you have, the higher up you will rank when brides are typing “wedding dresses near me” or “unique cake artists in Texas” in their search bars.
Read more about SEO for wedding vendors here!
SEO can be complicated and confusing, so it’s important to hire a copywriter who knows how to do the best keyword research for high-volume, low-competition keywords—and how to utilize them to target your dream clients and couples.
If you want to be a wedding planner who specializes in destination weddings in Italy, your copywriter will know how to target and research keywords that will draw more couples to you who are looking for that kind of service.
Your New Friend the Wedding Copywriter
In the wedding industry, we all know how important it is to make connections with other vendors and experts in the area. We lift each other up, send referrals, and support each other when we need it. So here’s your bonus tip: use a bestie!
It’s why I love what I do—working with people who love weddings as much as I do, and who get just as excited about a stunning aisle arrangement or perfectly sparkly wedding gown, is why I chose the wedding industry. And at the end of the day, we want every couple to get their dream wedding, and we want to be the ones who make that dream come true for them.
Let’s make those dreams come true together! After all, I am the Word Witch… Together we can create magic!
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